{"id":1131,"date":"2023-05-30T16:03:05","date_gmt":"2023-05-30T16:03:05","guid":{"rendered":"https:\/\/biteship.com\/blog\/?p=1131"},"modified":"2023-05-30T16:03:05","modified_gmt":"2023-05-30T16:03:05","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/biteship.com\/blog\/influencer-marketing\/","title":{"rendered":"Influencer Marketing: Pengertian, Manfaat, Jenis, dan Strateginya"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Berdasarkan data dari Google Trends, tren <\/span><i><span style=\"font-weight: 400;\">influencer marketing<\/span><\/i><span style=\"font-weight: 400;\"> masih terus mengalami peningkatan sejak tahun 2018 lalu. Teknik pemasaran <\/span><i><span style=\"font-weight: 400;\">digital<\/span><\/i><span style=\"font-weight: 400;\"> ini menggeser strategi tradisional yang menggunakan metode iklan dan promosi konvensional untuk menjangkau <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> target bisnis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sebab, pemasaran <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">memanfaatkan kekuatan media sosial dan tingkat kepercayaan antara <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><span style=\"font-weight: 400;\">-nya untuk meningkatkan <\/span><i><span style=\"font-weight: 400;\">brand awareness<\/span><\/i><span style=\"font-weight: 400;\">, interaksi, konversi, dan penjualan. Pada artikel berikut, Anda bisa menemukan semua informasi yang harus Anda pahami tentang <\/span><i><span style=\"font-weight: 400;\">influencer marketing<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Apa Itu <\/span><span style=\"font-weight: 400;\">Influencer Marketing<\/span><span style=\"font-weight: 400;\">?<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/i><span style=\"font-weight: 400;\"> adalah strategi pemasaran yang melibatkan kolaborasi antara <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">secara <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">Influencer <\/span><\/i><span style=\"font-weight: 400;\">sendiri merupakan seseorang atau <\/span><i><span style=\"font-weight: 400;\">figure<\/span><\/i><span style=\"font-weight: 400;\"> yang memiliki pengaruh signifikan di media sosial atau <\/span><i><span style=\"font-weight: 400;\">platform <\/span><\/i><span style=\"font-weight: 400;\">digital lainnya.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Misalnya artis, model, selebgram, dan <\/span><i><span style=\"font-weight: 400;\">public figure<\/span><\/i><span style=\"font-weight: 400;\"> lain yang memiliki ribuan hingga jutaan <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Teknik pemasaran ini menggunakan kemampuan <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">dalam mempengaruhi pendapat, preferensi, perilaku, dan keputusan pembelian <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> yang merupakan <\/span><i><span style=\"font-weight: 400;\">followers <\/span><\/i><span style=\"font-weight: 400;\">dari <\/span><i><span style=\"font-weight: 400;\">influencer<\/span><\/i><span style=\"font-weight: 400;\"> itu sendiri. Contohnya dengan membuat <\/span><i><span style=\"font-weight: 400;\">endorsement <\/span><\/i><span style=\"font-weight: 400;\">berupa ulasan produk dan konten kemitraan, atau <\/span><i><span style=\"font-weight: 400;\">brand exposure<\/span><\/i><span style=\"font-weight: 400;\"> dalam konten media sosial.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/i><span style=\"font-weight: 400;\"> tergolong sebagai strategi <\/span><i><span style=\"font-weight: 400;\">native ads <\/span><\/i><span style=\"font-weight: 400;\">yang menarik dan bermanfaat untuk:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Membantu <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">dalam mempromosikan produk atau layanannya.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menghasilkan konten pemasaran yang menarik, kreatif, dan relevan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menjangkau <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> target terbaik secara lebih luas dan lebih tersegmentasi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meningkatkan <\/span><i><span style=\"font-weight: 400;\">brand awareness<\/span><\/i><span style=\"font-weight: 400;\">, kepercayaan, dan loyalitas <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> terhadap produk milik <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meningkatkan tingkat <\/span><i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\">, interaksi, konversi, <\/span><i><span style=\"font-weight: 400;\">exposure<\/span><\/i><span style=\"font-weight: 400;\">, dan penjualan <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Membangun kredibilitas <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">secara lebih efektif.<\/span><\/li>\n<\/ul>\n<p class=\"single-title entry-title\"><strong>Baca Juga: <a href=\"https:\/\/biteship.com\/blog\/pengertian-endorse-pengertian-manfaat-dan-tips-sukses-endorsement\/\">Pengertian Endorse: Pengertian, Manfaat, dan Tips Sukses Endorsement<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">Jenis <\/span><span style=\"font-weight: 400;\">Influencer Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hingga saat ini, pemasaran <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">memiliki beberapa jenis pelaksanaan berdasarkan dua faktor utama, yaitu jumlah <\/span><i><span style=\"font-weight: 400;\">followers <\/span><\/i><span style=\"font-weight: 400;\">yang <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">miliki dan <\/span><i><span style=\"font-weight: 400;\">platform digital<\/span><\/i><span style=\"font-weight: 400;\"> yang <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">gunakan. Simak penjelasan selengkapnya di bawah ini!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Berdasarkan Jumlah Followers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jenis <\/span><i><span style=\"font-weight: 400;\">influencer marketing<\/span><\/i> <span style=\"font-weight: 400;\">berdasarkan jumlah <\/span><i><span style=\"font-weight: 400;\">followers <\/span><\/i><span style=\"font-weight: 400;\">milik <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">terbagi ke dalam empat kategori, yaitu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Mega influencer<\/span><\/i><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">Public figure <\/span><\/i><span style=\"font-weight: 400;\">yang memiliki lebih dari 1 juta <\/span><i><span style=\"font-weight: 400;\">followers <\/span><\/i><span style=\"font-weight: 400;\">di setiap media sosial, contohnya artis, selebgram, dan YouTuber.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Macro influencer<\/span><\/i><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">Public figure <\/span><\/i><span style=\"font-weight: 400;\">atau kalangan umum yang ahli dalam satu bidang, contohnya <\/span><i><span style=\"font-weight: 400;\">blogger<\/span><\/i><span style=\"font-weight: 400;\"> dan <\/span><i><span style=\"font-weight: 400;\">vlogger<\/span><\/i><span style=\"font-weight: 400;\">. Umumnya jenis <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">ini memiliki sekitar 500.000-1 juta <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Micro influencer<\/span><\/i><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">Non-public figure <\/span><\/i><span style=\"font-weight: 400;\">yang memiliki keahlian utama di bidang tertentu. Umumnya jenis <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">ini memiliki sekitar 10.000-500.000 <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><span style=\"font-weight: 400;\"> dengan <\/span><i><span style=\"font-weight: 400;\">rate card <\/span><\/i><span style=\"font-weight: 400;\">yang lebih murah, ketimbang <\/span><i><span style=\"font-weight: 400;\">mega <\/span><\/i><span style=\"font-weight: 400;\">dan <\/span><i><span style=\"font-weight: 400;\">macro influencer<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Nano influencer<\/span><\/i><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">Non-public figure<\/span><\/i><span style=\"font-weight: 400;\"> atau kalangan umum yang ahli di bidang tertentu. Umumnya jenis <\/span><i><span style=\"font-weight: 400;\">influencer<\/span><\/i><span style=\"font-weight: 400;\"> ini memiliki kurang dari 10.000 <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><span style=\"font-weight: 400;\"> dengan <\/span><i><span style=\"font-weight: 400;\">rate card <\/span><\/i><span style=\"font-weight: 400;\">yang lebih murah ketimbang tiga jenis sebelumnya.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Berdasarkan Platform yang Digunakan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sedangkan jenis <\/span><i><span style=\"font-weight: 400;\">influencer marketing<\/span><\/i> <span style=\"font-weight: 400;\">berdasarkan <\/span><i><span style=\"font-weight: 400;\">platform <\/span><\/i><span style=\"font-weight: 400;\">media sosial yang digunakan <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">terbagi ke dalam lima kategori, yaitu:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Blogger<\/span><\/i><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">Influencer <\/span><\/i><span style=\"font-weight: 400;\">yang menggunakan blog untuk mempromosikan hingga mengulas produk atau layanan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">dalam susunan kata yang panjang, namun lengkap.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selebriti Instagram atau selebgram: <\/span><i><span style=\"font-weight: 400;\">Influencer <\/span><\/i><span style=\"font-weight: 400;\">yang menggunakan media sosial Instagram untuk membagikan konten, ulasan, dan promosi produk atau layanan dalam bentuk foto atau video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">YouTuber<\/span><\/i><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">Influencer <\/span><\/i><span style=\"font-weight: 400;\">yang menggunakan <\/span><i><span style=\"font-weight: 400;\">platform <\/span><\/i><span style=\"font-weight: 400;\">YouTube untuk membagikan ulasan, tutorial, <\/span><i><span style=\"font-weight: 400;\">product placement<\/span><\/i><span style=\"font-weight: 400;\">, dan promosi produk atau layanan dalam bentuk video berdurasi panjang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">TikTokers<\/span><\/i><span style=\"font-weight: 400;\">: <\/span><i><span style=\"font-weight: 400;\">Influencer <\/span><\/i><span style=\"font-weight: 400;\">yang menggunakan media sosial TikTok untuk membagikan konten <\/span><i><span style=\"font-weight: 400;\">challenge<\/span><\/i><span style=\"font-weight: 400;\">, ulasan, tutorial, kolaborasi atau afiliasi, dan promosi produk atau layanan dalam bentuk video pendek.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selebriti Twitter atau selebtwit: <\/span><i><span style=\"font-weight: 400;\">Influencer <\/span><\/i><span style=\"font-weight: 400;\">yang menggunakan media sosial Twitter untuk membagikan opini, ulasan, tutorial, rekomendasi, dan promosi produk atau layanan dalam bentuk pesan singkat (<\/span><i><span style=\"font-weight: 400;\">tweet<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Strategi <\/span><span style=\"font-weight: 400;\">Influencer Marketing<\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Influencer marketing<\/span><\/i><span style=\"font-weight: 400;\"> berkembang cukup signifikan, lantaran meningkatnya kebiasaan <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> konsumen yang lebih memilih mencari informasi dan membeli produk berdasarkan rekomendasi <\/span><i><span style=\"font-weight: 400;\">public figure<\/span><\/i><span style=\"font-weight: 400;\"> atau sumber yang mereka percaya. Sehingga, Anda sebagai pemilik <\/span><i><span style=\"font-weight: 400;\">brand<\/span><\/i><span style=\"font-weight: 400;\"> harus menjalankan strategi pemasaran <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">terbaik. Berikut ini penjelasannya:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Tentukan Tujuan atau Target Bisnis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Langkah pertama dalam strategi <\/span><i><span style=\"font-weight: 400;\">influencer marketing<\/span><\/i><span style=\"font-weight: 400;\"> adalah menentukan tujuan atau target bisnis yang ingin Anda capai. Melalui strategi tersebut, Anda dapat memfokuskan upaya dan sumber daya bisnis pada hasil yang ingin dicapai serta mampu mengukur performa pemasaran secara lebih efektif.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bila perlu, Anda juga lakukan segmentasi pasar yang ingin dijangkau berdasarkan karakteristik, kebutuhan, preferensi, atau perilaku <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> target bisnis. Sehingga, Anda dapat merancang strategi pemasaran yang efektif dan melangkah ke tahap berikutnya dengan lebih mudah.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Pilih Influencer Sesuai Niche Bisnis dan Audiens Target<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kemudian, identifikasi dan pilih <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">yang relevan dengan <\/span><i><span style=\"font-weight: 400;\">niche <\/span><\/i><span style=\"font-weight: 400;\">bisnis dan <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> target. Anda perlu melakukan riset secara menyeluruh untuk memastikan bahwa <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">memiliki <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> yang cocok dengan target pasar Anda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pertimbangkan faktor-faktor utama seperti jumlah <\/span><i><span style=\"font-weight: 400;\">followers <\/span><\/i><span style=\"font-weight: 400;\">dari <\/span><i><span style=\"font-weight: 400;\">influencer<\/span><\/i><span style=\"font-weight: 400;\">, kredibilitas, keterlibatan, dan nilai-nilai yang sesuai dengan <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda. Sehingga, Anda dapat menyesuaikan bentuk konten yang dibuat <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">dengan citra <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Buat Konten Promosi yang Kreatif dan Menarik<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Berdasarkan tujuan bisnis dan kampanye promosi Anda, tentukan jenis konten yang ingin Anda buat bersama <\/span><i><span style=\"font-weight: 400;\">influencer<\/span><\/i><span style=\"font-weight: 400;\">. Apakah itu postingan konten foto, video, ulasan produk, tutorial, <\/span><i><span style=\"font-weight: 400;\">giveaway<\/span><\/i><span style=\"font-weight: 400;\">, atau kontes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pastikan konten khusus <\/span><i><span style=\"font-weight: 400;\">influencer marketing<\/span><\/i><span style=\"font-weight: 400;\"> bersifat unik, kreatif, menarik, relevan, dan berkualitas, sehingga dapat menarik perhatian <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> dan membangun <\/span><i><span style=\"font-weight: 400;\">brand awareness<\/span><\/i><span style=\"font-weight: 400;\">. Selain itu, Anda juga bisa coba ajak <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">untuk memberikan ide atau masukan kreatif dalam pembuatan konten yang terbaik bagi <\/span><i><span style=\"font-weight: 400;\">brand <\/span><\/i><span style=\"font-weight: 400;\">Anda.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Gunakan Platform yang Terbaik untuk Pemasaran Bisnis<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Selanjutnya, gunakan <\/span><i><span style=\"font-weight: 400;\">platform <\/span><\/i><span style=\"font-weight: 400;\">yang paling tepat dalam mendukung upaya pemasaran Anda. Pilihlah <\/span><i><span style=\"font-weight: 400;\">platform <\/span><\/i><span style=\"font-weight: 400;\">media sosial yang sesuai dengan demografi dan karakteristik <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> target bisnis Anda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Misalnya, media sosial Instagram dan TikTok untuk <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> berusia remaja hingga dewasa yang menyukai konten visual, atau <\/span><i><span style=\"font-weight: 400;\">platform <\/span><\/i><span style=\"font-weight: 400;\">blog untuk <\/span><i><span style=\"font-weight: 400;\">audiens<\/span><\/i><span style=\"font-weight: 400;\"> yang gemar membaca ulasan produk dari <\/span><i><span style=\"font-weight: 400;\">website<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Analisis Performa Influencer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Langkah terakhir dalam strategi <\/span><i><span style=\"font-weight: 400;\">influencer marketing<\/span><\/i><span style=\"font-weight: 400;\"> adalah mengukur dan menganalisis performa kampanye promosi yang dilakukan oleh <\/span><i><span style=\"font-weight: 400;\">influencer<\/span><\/i><span style=\"font-weight: 400;\"> dengan cermat. Sehingga, Anda dapat meningkatkan strategi pemasaran yang lebih baik di masa depan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gunakan <\/span><i><span style=\"font-weight: 400;\">analytics tools<\/span><\/i><span style=\"font-weight: 400;\"> yang tersedia di masing-masing <\/span><i><span style=\"font-weight: 400;\">platform<\/span><\/i><span style=\"font-weight: 400;\"> atau <\/span><i><span style=\"font-weight: 400;\">tools <\/span><\/i><span style=\"font-weight: 400;\">eksternal untuk melacak metrik, seperti jangkauan atau <\/span><i><span style=\"font-weight: 400;\">reach<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\">, peningkatan jumlah <\/span><i><span style=\"font-weight: 400;\">followers<\/span><\/i><span style=\"font-weight: 400;\">, dan konversi yang dihasilkan.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Yuk, Manfaatkan Strategi <\/span><span style=\"font-weight: 400;\">Influencer Marketing<\/span><span style=\"font-weight: 400;\"> untuk Pemasaran Bisnis Anda!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Demikian penjelasan informasi mengenai <\/span><i><span style=\"font-weight: 400;\">influencer marketing<\/span><\/i> <span style=\"font-weight: 400;\">yang perlu Anda pahami. Jadi, apabila bisnis Anda menargetkan konsumen yang ada di media sosial, maka pertimbangkan strategi pemasaran <\/span><i><span style=\"font-weight: 400;\">influencer <\/span><\/i><span style=\"font-weight: 400;\">ini untuk memperluas jangkauan dan membuka peluang kolaborasi dengan bidang lainnya. Semoga berhasil!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Berdasarkan data dari Google Trends, tren influencer marketing masih terus mengalami peningkatan sejak tahun 2018 lalu. Teknik pemasaran digital ini menggeser strategi tradisional yang menggunakan metode iklan dan promosi konvensional untuk menjangkau audiens target bisnis.\u00a0 Sebab, pemasaran influencer memanfaatkan kekuatan media sosial dan tingkat kepercayaan antara influencer dan followers-nya untuk meningkatkan brand awareness, interaksi, konversi, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-1131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing: Pengertian, Manfaat, Jenis, dan Strateginya - Biteship<\/title>\n<meta name=\"description\" content=\"Berkat influencer marketing, Anda dapat menjangkau audiens dan membangun kredibilitas dengan cara yang menarik! 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