{"id":4185,"date":"2025-09-12T01:42:34","date_gmt":"2025-09-12T01:42:34","guid":{"rendered":"https:\/\/biteship.com\/blog\/?p=4185"},"modified":"2025-09-12T01:42:34","modified_gmt":"2025-09-12T01:42:34","slug":"tiktok-shop-vs-shopee","status":"publish","type":"post","link":"https:\/\/biteship.com\/blog\/tiktok-shop-vs-shopee\/","title":{"rendered":"Karakter Pembeli TikTok Shop vs Shopee dan Strategi Unggul"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dalam beberapa tahun terakhir, Shopee tak terbantahkan menjadi penguasa <\/span><i><span style=\"font-weight: 400;\">e-commerce<\/span><\/i><span style=\"font-weight: 400;\"> di Indonesia. Namun, sejak kolaborasi TikTok Shop dan Tokopedia terjalin pada tahun 2023, peta persaingan <\/span><i><span style=\"font-weight: 400;\">marketplace<\/span><\/i><span style=\"font-weight: 400;\"> berubah signifikan antara <\/span><span style=\"font-weight: 400;\">TikTok Shop vs Shopee<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Menurut data dari <\/span><a href=\"https:\/\/www.setyobudianto.com\/2025\/02\/perbandingan-tiktok-shop-dan-shopee-di.html\"><span style=\"font-weight: 400;\">Setyo Budiyanto<\/span><\/a><span style=\"font-weight: 400;\">, Shopee masih menempati posisi teratas dengan pangsa pasar sebesar 40% pada 2024. Sementara itu, Tokopedia berada di urutan kedua dengan nilai 30% dan TikTok Shop mencatatkan nilai 9%. Mari kita kupas lebih jauh persaingan kedua raksasa <\/span><i><span style=\"font-weight: 400;\">e-commerce<\/span><\/i><span style=\"font-weight: 400;\"> ini.<\/span><\/p>\n<p><b>Key Takeaways:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok Shop dan Shopee merupakan dua raksasa <\/span><i><span style=\"font-weight: 400;\">e-commerce <\/span><\/i><span style=\"font-weight: 400;\">yang bersaing ketat di Indonesia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perbedaan antara <\/span><span style=\"font-weight: 400;\">Tiktok Shop vs Shopee<\/span><span style=\"font-weight: 400;\"> mencakup motivasi belanja, perjalanan konsumen, hingga profil demografi dan psikografi pembelinya.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pelaku usaha perlu strategi yang tepat untuk bersaing di kedua <\/span><i><span style=\"font-weight: 400;\">platform<\/span><\/i><span style=\"font-weight: 400;\">, termasuk pengelolaan pengiriman yang efisien dengan dukungan Biteship.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Memahami Motivasi, Perilaku, dan Perjalanan Konsumen <\/span><span style=\"font-weight: 400;\">TikTok Shop vs Shopee<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Persaingan TikTok Shop dan Shopee bukan hanya soal harga atau promo, tetapi juga dipengaruhi oleh karakteristik konsumen yang unik di masing-masing <\/span><i><span style=\"font-weight: 400;\">platform<\/span><\/i><span style=\"font-weight: 400;\">. Mari kita lihat <\/span><span style=\"font-weight: 400;\">apa bedanya TikTok Shop dan Shopee<\/span><span style=\"font-weight: 400;\"> berdasarkan motivasi, perilaku, dan perjalanan belanja konsumen di bawah ini.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Shopee: Pembeli Terencana dan Pemburu Promo<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Konsumen Shopee umumnya memiliki motivasi yang terstruktur. Mereka masuk ke aplikasi atau situs Shopee dengan tujuan jelas untuk mencari produk tertentu. Misalnya, saat membutuhkan perlengkapan masak, mereka langsung mengetikkan kata kunci seperti \u201cset peralatan masak\u201d di kolom pencarian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dari pencarian itulah perjalanan belanja dimulai. Kemudian, lanjut ke upaya membandingkan harga dari berbagai penjual, menilai reputasi toko, hingga membaca ulasan produk. Setelah menemukan produk yang paling sesuai dari segi kualitas, harga, dan <\/span><i><span style=\"font-weight: 400;\">review<\/span><\/i><span style=\"font-weight: 400;\">, mereka akan segera melakukan pembelian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perilaku yang rasional dan penuh pertimbangan ini semakin unggul dengan faktor pendukung, seperti harga kompetitif, gratis ongkir tanpa batas minimal belanja, dan beragam <\/span><i><span style=\"font-weight: 400;\">voucher<\/span><\/i><span style=\"font-weight: 400;\"> diskon. Tak jarang, mereka juga aktif memantau momen promo besar seperti tanggal kembar, <\/span><i><span style=\"font-weight: 400;\">payday<\/span><\/i><span style=\"font-weight: 400;\">, dan <\/span><i><span style=\"font-weight: 400;\">flash sale<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. TikTok Shop: Surga Hiburan yang Memicu Pembelian Impulsif<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tidak seperti Shopee, pengguna TikTok Shop umumnya membuka aplikasi tanpa tujuan awal untuk berbelanja. Dorongan utama mereka lebih pada mencari hiburan lewat video-video menarik atau viral, karena <\/span><i><span style=\"font-weight: 400;\">platform<\/span><\/i><span style=\"font-weight: 400;\"> ini menggabungkan <\/span><i><span style=\"font-weight: 400;\">e-commerce<\/span><\/i><span style=\"font-weight: 400;\"> dengan media sosial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di sinilah letak perbedaan paling mencolok <\/span><span style=\"font-weight: 400;\">TikTok Shop vs Shopee<\/span><span style=\"font-weight: 400;\">. Konten video yang mereka tonton sering kali memuat rekomendasi produk hingga fitur keranjang kuning. Melalui kreativitas para kreator, audiens terdorong untuk membeli berkat sajian visual yang unik dan memikat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perjalanan konsumen di TikTok Shop biasanya dimulai secara tidak sengaja dari video yang muncul di FYP (<\/span><i><span style=\"font-weight: 400;\">For Your Page<\/span><\/i><span style=\"font-weight: 400;\">) atau siaran langsung (<\/span><i><span style=\"font-weight: 400;\">live streaming<\/span><\/i><span style=\"font-weight: 400;\">) dari kreator favorit. Perilaku ini lebih bersifat emosional, didorong oleh keinginan yang muncul secara spontan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Walau terkesan impulsif, karakter ini justru menguntungkan penjual. Sebab, pembeli di TikTok Shop cenderung lebih cepat melakukan <\/span><i><span style=\"font-weight: 400;\">checkout<\/span><\/i><span style=\"font-weight: 400;\">, berbeda dengan pengguna di <\/span><i><span style=\"font-weight: 400;\">platform<\/span><\/i><span style=\"font-weight: 400;\"> lain yang sering menumpuk produk di keranjang tanpa segera membelinya.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mengupas Demografi dan Psikografi Pembeli<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Perbedaan lain antara <\/span><span style=\"font-weight: 400;\">TikTok Shop vs Shopee<\/span><span style=\"font-weight: 400;\"> juga terlihat jelas jika Anda lihat dari profil demografi dan psikografi penggunanya. Berikut ini perbandingannya.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Faktor Perbandingan<\/b><\/td>\n<td><b>Shopee<\/b><\/td>\n<td><b>TikTok Shop<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Usia<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Menjangkau rentang usia yang luas, dengan dominasi pengguna berusia 20-45 tahun.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Didominasi oleh Gen Z dan milenial muda, terutama di usia 18-35 tahun.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Kebiasaan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; <\/span><i><span style=\"font-weight: 400;\">Browse enthusiast<\/span><\/i><span style=\"font-weight: 400;\">: Gemar membandingkan harga, membaca deskripsi produk, dan melihat foto dari berbagai sudut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><i><span style=\"font-weight: 400;\"> Add to cart habit<\/span><\/i><span style=\"font-weight: 400;\">: Sering memasukkan produk yang disukai ke keranjang untuk dipertimbangkan.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; <\/span><i><span style=\"font-weight: 400;\">Scroll and watch shopper<\/span><\/i><span style=\"font-weight: 400;\">: Tertarik pada produk dengan tampilan visual yang memikat dan penjelasan dari kreator video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; FOMO <\/span><i><span style=\"font-weight: 400;\">habit<\/span><\/i><span style=\"font-weight: 400;\">: Cenderung membeli cepat karena takut ketinggalan tren atau kehabisan stok.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Strategi Brand untuk Unggul di Tiktok Shop dan Shopee<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Perbedaan besar antara <\/span><span style=\"font-weight: 400;\">TikTok Shop vs Shopee<\/span><span style=\"font-weight: 400;\"> tidak berarti penjual hanya bisa sukses di salah satu platform saja. Pendekatan yang menyesuaikan karakter masing-masing <\/span><i><span style=\"font-weight: 400;\">platform <\/span><\/i><span style=\"font-weight: 400;\">menjadi kunci penting untuk bisa unggul di kedua platform tersebut.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Strategi Unggul di Shopee<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Berdasarkan profil usia dan kebiasaan konsumen Shopee yang telah dibahas, strategi berikut bisa Anda terapkan.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Komunikasi: Sampaikan informasi dengan bahasa yang jelas, padat, dan informatif. Pastikan deskripsi produk lengkap, akurat, serta memiliki foto berkualitas tinggi dari berbagai sudut.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jenis Promo: Fokus pada diskon harga, <\/span><i><span style=\"font-weight: 400;\">voucher<\/span><\/i><span style=\"font-weight: 400;\"> gratis ongkir, dan promo <\/span><i><span style=\"font-weight: 400;\">bundling<\/span><\/i><span style=\"font-weight: 400;\">. Manfaatkan pula momen kampanye besar Shopee seperti tanggal kembar atau promo gajian.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konten: Maksimalkan fitur <\/span><i><span style=\"font-weight: 400;\">Shopee Live<\/span><\/i><span style=\"font-weight: 400;\"> untuk sesi tanya jawab dan demonstrasi produk secara langsung.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Strategi untuk Unggul di TikTok Shop<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Untuk meningkatkan penjualan di TikTok Shop, beberapa strategi yang bisa Anda andalkan adalah sebagai berikut.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Komunikasi: Gunakan gaya bahasa yang santai, personal, dan menghibur. Tampilkan produk secara visual dan hubungkan dengan penggunaan sehari-hari. Ajak konten kreator populer untuk berkolaborasi agar lebih menarik minat audiens.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Jenis Promo: Manfaatkan program diskon spesial TikTok Shop selama <\/span><i><span style=\"font-weight: 400;\">live streaming<\/span><\/i><span style=\"font-weight: 400;\"> dan bagikan <\/span><i><span style=\"font-weight: 400;\">voucher<\/span><\/i><span style=\"font-weight: 400;\"> eksklusif bagi penonton.<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Konten: Buat konten video yang kreatif dan relevan dengan tren di TikTok. Gunakan musik viral, tantangan (<\/span><i><span style=\"font-weight: 400;\">challenge<\/span><\/i><span style=\"font-weight: 400;\">), atau sketsa pendek untuk menampilkan produk. Jadikan <\/span><i><span style=\"font-weight: 400;\">live streaming<\/span><\/i><span style=\"font-weight: 400;\"> sebagai momen interaksi langsung yang mendorong pembelian impulsif.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Raih Kesuksesan di TikTok Shop dan Shopee Sekaligus<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bila konsumen mendapat pertanyaan <\/span><span style=\"font-weight: 400;\">lebih murah Shopee atau TikTok Shop<\/span><span style=\"font-weight: 400;\">, maka jawabannya adalah relatif. Dalam kondisi normal, harga di Shopee cenderung lebih rendah, namun pada momen tertentu seperti harbolnas, TikTok Shop seringkali memberikan potongan harga yang jauh lebih besar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sederhananya, <\/span><span style=\"font-weight: 400;\">TikTok Shop vs Shopee<\/span><span style=\"font-weight: 400;\"> memiliki keunggulan tersendiri yang membentuk segmen pasar berbeda, dan pelaku usaha sebaiknya memaksimalkan keduanya. Selain fokus pada pembuatan konten dan promo menarik, pengelolaan pesanan yang efektif juga penting untuk mencegah penumpukan barang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Terlebih pada momen spesial seperti tanggal kembar atau periode gajian, lonjakan pesanan dari berbagai <\/span><i><span style=\"font-weight: 400;\">marketplace<\/span><\/i><span style=\"font-weight: 400;\">, terutama Shopee dan TikTok Shop, sangat mungkin terjadi. Untuk mengatasinya, layanan seperti <\/span><a href=\"https:\/\/biteship.com\/id\"><span style=\"font-weight: 400;\">Biteship<\/span><\/a><span style=\"font-weight: 400;\"> bisa menjadi pilihan tepat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biteship menyediakan <\/span><a href=\"https:\/\/biteship.com\/id\/produk\/fulfillment\"><span style=\"font-weight: 400;\">layanan <\/span><i><span style=\"font-weight: 400;\">fulfillment<\/span><\/i><span style=\"font-weight: 400;\"> dan Warehouse Management System<\/span><\/a><span style=\"font-weight: 400;\"> yang terintegrasi dengan berbagai jasa ekspedisi. Sehingga, memungkinkan manajemen stok dan pesanan lintas <\/span><i><span style=\"font-weight: 400;\">platform<\/span><\/i><span style=\"font-weight: 400;\"> dalam satu <\/span><i><span style=\"font-weight: 400;\">dashboard<\/span><\/i><span style=\"font-weight: 400;\">, pencetakan resi otomatis, serta pelacakan paket yang praktis.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalam beberapa tahun terakhir, Shopee tak terbantahkan menjadi penguasa e-commerce di Indonesia. Namun, sejak kolaborasi TikTok Shop dan Tokopedia terjalin pada tahun 2023, peta persaingan marketplace berubah signifikan antara TikTok Shop vs Shopee. Menurut data dari Setyo Budiyanto, Shopee masih menempati posisi teratas dengan pangsa pasar sebesar 40% pada 2024. Sementara itu, Tokopedia berada di [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[29,43],"class_list":{"0":"post-4185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-shopee","9":"tag-tiktok"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Karakter Pembeli TikTok Shop vs Shopee dan Strategi Unggul - Biteship<\/title>\n<meta name=\"description\" content=\"Dalam mengenal karakter pembeli TikTok Shop vs Shopee, penjual harus paham aspek behavior, ekspektasi, demografis, dan psikografis pembeli.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/biteship.com\/blog\/tiktok-shop-vs-shopee\/\" 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